This season, we’re going deeper into what we do best - refining the essentials. Our Fall/Winter 2025 collection stays grounded in the same values you know: quality, craftsmanship, and affordability. But it’s not about staying still. Think updated silhouettes, refined textures, and considered details designed to last beyond the season. 

This season, it’s all about thoughtful design meeting lasting value. Wardrobe staples you’ll reach for again and again. Quality. Craftsmanship. Affordability. They’ve always been our foundation, now they come with a fresh perspective.

This F/W, we’re introducing comfort with a refined edge. The jersey range returns in timeless fits, now elevated with our minimalist embroidered Dr. Denim scribble on hoodies and T-shirts.

Knitwear steps up in unique yarns, textures, and techniques that turn everyday layers into standout pieces. And at the heart of it all, denim classics like Dash, Omar, and Donna arrive in fresh washes, from low-impact rinse to the bold rainbow-sprayed Stream Riot. The new fit Cormack brings a straight, baggy leg that has timeless feel, available with- or without worker details in washes blue, greige and black.

For women, we introduce new fits Ary wide straight and Nanci barrel leg, joining timeless favorites like Echo and Rhue. Every silhouette designed to last.

Shot by Swedish photographer Ninja Hanna, our Fall/Winter campaign captures the season’s mood with bold storytelling and striking light. Now based in Stockholm, Hanna brings a vibrant, playful approach to color and form that perfectly reflects our vision.