Denim Care Guide
Our most important piece of advice is to wash your jeans as rarely as possible. If you have only worn your jeans for a few hours or days, you don’t need to throw them in the laundry. Want a rule of thumb? If they look dirty or they smell dirty, they probably are dirty. Simple as that.
It’s not compulsory to wash at the temperature indicated on the care label; it’s a maximum. Always wash as cold as possible unless you have difficult stains. Higher temperature yields quicker wear, affects synthetic fibres and increases your energy consumption.
AVOID SOFTENER & TUMBLE DRYING
These will ruin the stretch and make the garment look washed out faster. Also, softener is known to have a negative impact on the environment.
USE LIQUID DETERGENT WITHOUT BLEACH
No bleach is much gentler for the dyes and colors. When washing black garments the best option is to use liquid detergent for wool/silk.
WASH THE GARMENT INSIDE-OUT
Also, inside-out washing is gentler for the dyes and the garment won’t look as washed out. Conversely, if you do want the washed out look, wash the garment outside-out.